
From Expo Pilot to Factory ROI
Validated at a 3‑day Vegas expo with 8x leads, 10x foot traffic, and $2.5M direct event sales; then scaled to a Nevada packaging facility with 3x cost reduction and 7x productivity per dollar.
Pilot: Trade Show (Vegas)
Hydro validated Gerra at a 3‑day Vegas expo focused on guided education and lead capture. We ran a turnkey activation — shipping, setup, daily operations, and teardown — so the team could focus on customers.
- 8x more qualified leads vs. prior events
- 10x more foot traffic to the booth
- $2.5M in direct event sales; additional influenced pipeline post‑event
Obstacle solved: Venue Wi‑Fi failed on day one — we deployed a local router and offline failover to keep interactions flowing with zero downtime.
Production: Packaging Facility (Nevada)
Following the pilot, Hydro deployed Gerra into its Nevada packaging cell. Humanoids assist with handling and exception workflows, orchestrated alongside machines under safety and compliance procedures.
- 3x reduction in operating cost for the packaging cell
- 7x productivity per dollar
What’s Repeatable
Pilot‑to‑production playbook: define measurable KPIs, run a rapid pilot, review evidence with stakeholders, and commission a production cell with reliability SLOs and training protocols.
- Company: Hydro
- Sector: Pharmaceutical wellness manufacturer
- Location: Nevada, USA
- Stages: Pilot → Production
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