HydroPharmaceutical wellness manufacturer

From Expo Pilot to Factory ROI

Validated at a 3‑day Vegas expo with 8x leads, 10x foot traffic, and $2.5M direct event sales; then scaled to a Nevada packaging facility with 3x cost reduction and 7x productivity per dollar.

8x
Leads
Expo vs. prior events
10x
Foot Traffic
Expo booth visitors
$2.5M
Direct Event Sales
Attributed to expo
3x
Cost Reduction
Packaging cell
7x
Productivity per $
Factory

Pilot: Trade Show (Vegas)

Hydro validated Gerra at a 3‑day Vegas expo focused on guided education and lead capture. We ran a turnkey activation — shipping, setup, daily operations, and teardown — so the team could focus on customers.

  • 8x more qualified leads vs. prior events
  • 10x more foot traffic to the booth
  • $2.5M in direct event sales; additional influenced pipeline post‑event

Obstacle solved: Venue Wi‑Fi failed on day one — we deployed a local router and offline failover to keep interactions flowing with zero downtime.

Production: Packaging Facility (Nevada)

Following the pilot, Hydro deployed Gerra into its Nevada packaging cell. Humanoids assist with handling and exception workflows, orchestrated alongside machines under safety and compliance procedures.

  • 3x reduction in operating cost for the packaging cell
  • 7x productivity per dollar

What’s Repeatable

Pilot‑to‑production playbook: define measurable KPIs, run a rapid pilot, review evidence with stakeholders, and commission a production cell with reliability SLOs and training protocols.

Summary
  • Company: Hydro
  • Sector: Pharmaceutical wellness manufacturer
  • Location: Nevada, USA
  • Stages: Pilot → Production

Media

Hydro booth — Vegas expo
Hydro booth — Vegas expo
Live guided education + lead capture
Live guided education + lead capture
Crowd engagement at the expo
Crowd engagement at the expo